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Case 1: DK editorial content
The client
Dorling Kindersley (part of the Penguin Group) is one of Britain’s largest travel publishers. For the first in a new series of guides under its innovative and successful Eyewitness brand, it needed several thousand restaurant and hotel reviews covering the whole of France.
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The solution
The Content Works provided Dorling Kindersley with a one-stop-shop solution. We helped DK to define exact requirements and together we created a detailed brief, based on which our freelance contributors in the regions researched, recommended and wrote reviews. Templates for data entry ensured correct formatting; our editors undertook rigorous checks on style and accuracy. We also flowed the texts into QuarkXpress and delivered the copy ready for print.
The result
DK received thousands of ready-to-use, fully edited reviews all from one source. This saved them hassle and money. The book, France: Best Places to Eat & Stay, was published early May 2004 and won the Golden Ladle for Best Food Guide Book at the World Food Media Awards 2005.
Case 2
Ultimate Ski website
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